Advertising & The Range of Effects - Class (8/10/12)

Advertising is a form of marketing communication. Primarily utilized to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) with the ultimate goal of driving consumer behavior.

Advertising can be, and is; used by anyone. From a primary schooler selling cookies, to multinational-conglomerates driving international businesses. 

No matter the user however, the effects derived or resulted from advertising can be cataloged into six primary aspects.

And in this case-study, an example of putting such advertising efforts into the framework is a multinational-corporation belonging to the automotive industry, Honda Motor Company, Ltd.

Once put into the framework, the tabulation is shown as follows;

 With all of the key components inserted, the effects ensued (both Internal & External to the company) are as follows;

In hindsight, this basic yet complete case study allows in brief, the substantiation of the range of effects brought about advertising efforts. In this case, as seen from a corporate point of view.