Advertising: Client Brief - Class (29/10/12)

In any advertising campaign, idea briefs are a key component in persuading and gaining the feedback of advertising agency clients on whether ideas are valid, viable and/or approved.

It is in this stage that both the advertising department/agency and the client can come to a standpoint on the direction a particular advertising campaign is headed and whether it is on the right track.

For this case study, a client-brief is given to the Softdrinks & Beverages tycoon, Coca-Cola Company.

The brief is done for the client whom gave an inquiry to our advertising agency in regards to 10 questions in relation to our advertising efforts

The brief, in summary is as shown:

  





























For further elaboration and visual purposes, an actual presentation slide-work is presented to give an insight on how an idea-pitching brief might look like:

Client: The Coca-Cola Company
Agency: Back-to-Basics Inc.
Product: Vanilla Coke  

A&D Coca-Cola Tutorial Class on Prezi